中国游戏企业 伦敦游戏节 投资与商业访问代表团

作为全球重要的游戏市场之一，英国拥有成熟的产业生态和庞大的用户群体。根据英国互动娱乐协会 Ukie 统计，2023 年英国游戏消费市场规模达到了78.2亿英镑，较 2022 年总额增长了 4.4%，基于英语语境，联通欧洲跟北美地区，在英国政府持续的政策扶植和行业资源积累下，英国游戏市场是本土过去几年增长最快并最稳定的市场之一，在2017-2022年之间，英国游戏产业吸引了超过77亿英镑的海外投资。2025年英国商业贸易部将创意产业，特别是游戏产业，列为重点支持的产业之一。

The UK is a major gaming market with a mature industry ecosystem and a large user base. In 2023, the UK's game market reached £7.82 billion, a 4.4% increase from 2022. Supported by government policies, UK games sector has been one of the fastest-growing and most stable markets, attracting over £7.7 billion in foreign investment between 2017 and 2022. In 2025, the UK Department for Business and Trade will prioritize the creative industries, especially gaming, as one of the key supported sectors.

近年来随着中国游戏市场日趋成熟，越来越多的中国游戏企业也将目光投向海外，寻求新的增长点，而英国市场已成为中国游戏企业拓展海外市场的重要目标区域。2024年英国市场在中国移动游戏出海收入占比中位列前五，英国移动游戏市场流水 TOP100 产品中，中国产移动游戏发行商达到 20 家，游戏产品达到了 40 个。

In recent years, as the Chinese gaming market has matured, more Chinese gaming companies have been looking overseas for new growth opportunities. The UK market has become a key target for these companies. In 2024, the UK ranked among the top five markets for Chinese mobile game overseas revenue. Among the top 100 mobile games in the UK market, there were 20 Chinese publishers and 40 Chinese games.

在英中各行业商务交流频繁的当下，我们诚挚邀请您参与2025年4月7-10日由英国商业贸易部创意产业组牵头组织的英国游戏产业投资与商业访问考察团，参与2025年伦敦游戏节期间举办的一系列活动，包括但不限于伦敦游戏节游戏金融市场，与英国游戏公司进行1对1商务对接；拜访英国互动娱乐协会Ukie了解英国游戏产业支持政策，与协会会员单位深入交流；参加游戏节Screen Play大会 --- 探索游戏与其他视频行业，如电影电视、动漫的合作共生关系；以及与入围2025 BAFTA英国学院奖游戏奖项的公司进行深入交流。

Given the frequent UK-China business exchanges, we sincerely invite you to join the UK Game Industry Investment and Business Delegation to London Games Festival from April 7-10, 2025.

During the London Games Festival, you'll:

• Participate in the Games Finance Market and have 1to1 meetings with UK game companies.
• Visit Ukie to learn about UK game industry policies and network with members.
• Attend the Screen Play conference to explore collaborations between games and other video industries.
• Engage with 2025 BAFTA Games Awards nominees.

此次商务考察团安排将涵盖以下事项:

1. 行前沟通会 (包括英国游戏市场概况分享，行前注意事项等)。
2. 出席参与由英国商业贸易部和伦敦游戏节，以及英国互动娱乐协会共同主办的圆桌讨论会议或商务对接会。与优质英国游戏公司负责人、发行商，以及开发者进行面对面交流， 了解英国游戏产业资源并向英国潜在合作伙伴分享中国市场行业动态，公司规划及投资、合作意向等。
3. 伦敦游戏企业实地参观考察及座谈。
4. 英国商业贸易部政府官员及行业专家会面。

*鉴于此次考察行程将安排与英国当地企业代表、行业官员会面交流，中方企业代表需具备英语交流能力。

**以下皆为草拟行程，最终安排将根据实际情况略有调整

The business delegation will cover the following activities:

• Pre-trip briefing (including an overview of the UK gaming market and travel tips).
• Attending roundtable discussions or business meetings co-hosted by DBT, London Games Festival, and Ukie. Engage in face-to-face exchanges with key UK game company leaders, publishers, and developers to explore UK gaming industry resources and in turn share your insights on the Chinese market, company plans, and investment/cooperation intentions.
• On-site visits and discussions with London game companies.
• Meetings with UK government officials and industry experts.

Given the planned meetings with local UK company representatives and industry officials, Chinese company representatives should be able to be fluent in English to communicate with UK stakeholders.

The following is a draft itinerary, and the final schedule may be adjusted based on actual circumstances.

报名参加:

1. 报名表格请使用英文填写。
2. 我们将根据您所提供的报名信息，审核您的申请， 报名成功的嘉宾将收到英国商业贸易部统一发出的确认报名成功邮件。
3. 本次考察团名额有限，名额将优先提供给对出海、拓展英国市场有兴趣的中国游戏公司以及机构，特别是有意向在英国发展海外业务，以及计划在英投资游戏行业和相关企业的中方公司，帮助深入了解英国市场情况，对接行业资源，支持拓展在英业务等等。
4. 行程费用: 企业代表需自行承担国际机票、住宿、签证、保险以及餐食费用。

Registration:

• Please fill out the registration form in English.
• We will review your application and successful applicants will receive a confirmation email from DBT.
• Spaces are limited and will be prioritized for Chinese gaming investors / companies interested in expanding into the UK market. This includes those looking to develop overseas business in the UK and those planning to invest in the UK gaming industry and related enterprises. The aim is to help you gain a deeper understanding of the UK gaming market, connect with industry resources, and support your business expansion in the UK.
• Travel Costs: Company representatives are responsible for their own international airfare, accommodation, visa, insurance, and meal expenses.