Samuel is based at the British Embassy in Beijing and lead the UK’s intellectual property attaché team in the country. The UK IPO has posted an attaché team to China since 2011, to enhance engagement on intellectual property rights and provide support to UK businesses operating in the market.

Before joining the Intellectual Property Office, Samuel worked at the Department for International Trade, in the UK, on trade policy and market access in China and Hong Kong. This involved working to identify opportunities for trade and investment cooperation, and to improve market access for British businesses. Prior to this, Samuel worked as a policy professional in the UK Civil Service across areas including energy policy, tax policy, EU-exit preparations, and infrastructure projects.

Rose Hua is currently working as Head of International Department at CAASA, in the meantime she is also responsible for international brands cases of Brand protection Centre.
Rose has more than 18 years of working experiences in international trades between China and Europe, and she has been working as startup buiness counselor for Chinese enterprises entering to Europe.

Michael Chu is the Director of Compliance and Intellectual Property, Pinduoduo. He is responsible for corporate compliance and intellectual property rights.
Before joining Pinduoduo in 2018, he worked in the Hong Kong office of Kirkland & Ellis Law Firm.

Mick’s team is responsible for supporting rights holders develop effective and innovative strategies to enforce their IPR effectively on Alibaba’s various e-commerce platforms, and cooperating with universities, associations and government departments on special cooperation programs. During his 4+ years at Alibaba, Mick has led special cooperation programs for Chinese and foreign brands, including the Alibaba Anti-Counterfeiting Alliance (AACA). Starting in late 2020, Mick’s team launched “Simp’Ali IPR Cooperation”, which aims to make enforcement as streamlined as possible for SMEs. In 2020, Mick was nominated by fellow IPR industry peers to feature on the WTR 300 list of World’s Leading Corporate Trademark Professionals; and for a second year in 2021.Prior to joining Alibaba, Mick was Director of Business Environment, and Head of IPR, at the China-Britain Business Council (CBBC). Originally from UK, Mick has been in China since 2007.

Charles Feng is a reputable IP and cyber law expert, focusing on IP litigation, IP enforcement, trademark and patent portfolio management, as well as cyber law related legal matters. Charles has represented numerous clients from US, Europe and Japan at various levels of courts as well as enforcement agencies in China.