With fast growth in the outdoor and sportswear industry in the past three years, China's market size has reached £43 billion. Retail sales on outdoor products boomed in 2022, with both outdoor apparel and outdoor footwear sales achieving double-digit growth.

Explore the opportunity the Chinese market presents at this business networking event, hosted by the Retail Team from the UK Department for Business and Trade (DBT), together with Federationof Sports and Play Associations and the ISPO team.

Representatives from China's outdoor and sportswear industry and DBT colleagues from China's Retail Team will be on hand to help you discover more.