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Protecting IP in China's booming e-commerce marketplace
As of the end of 2021, online consumption accounted for nearly 25% of China's total social consumption of the year. International companies in many sectors – consumer products and services, food and drink, creative content, industrial products, etc., are exposed to both the opportunities and the risks of IP infringement in China's booming E-commerce industry.
In partnership with the Beijing Anti-infringement and Anti-counterfeiting Alliance of China (CAASA), the UK Intellectual Property Office will host a webinar to share the latest updates on how to protect your IP online. For this session, we will be joined by Michael Chu, Director of Compliance and Intellectual Property at Pinduoduo, and Mick Ryan, Director for Brand Cooperation of Platform Governance Department at Alibaba Group. Michael Chu will introduce Pinduoduo's brand protection initiatives. Mick Ryan will share best practices in online monitoring and innovative criminal investigations, and introduce how Alibaba can provide support to SMEs.
The session will also feature IP expert Charles Feng, Senior Partner and Attorney at Law at Tahota. He will share practical tips on how to deal with online IP infringement and counterfeits in China. Charles has worked with many foreign brands and advises them on a range of IP issues including IP portfolio management, administrative enforcement as well as litigation in Chinese courts.
Agenda
09
00
-
09
05
Welcome introduction by IPO
Samuel Stone09
05
-
09
10
Welcome introduction by CAASA
Rose Hua09
10
-
09
25
Brand Protection on Pinduoduo
Michael Chu09
25
-
09
40
09
40
-
09
55
Top Tips for Online IP Enforcement in China
Charles Feng09
55
-
10
00
Welcome introduction by IPO
Speakers
Samuel Stone
Intellectual Property Attaché to China at Intellectual Property OfficeSamuel is based at the British Embassy in Beijing and lead the UK’s intellectual property attaché team in the country. The UK IPO has posted an attaché team to China since 2011, to enhance engagement on intellectual property rights and provide support to UK businesses operating in the market.
Before joining the Intellectual Property Office, Samuel worked at the Department for International Trade, in the UK, on trade policy and market access in China and Hong Kong. This involved working to identify opportunities for trade and investment cooperation, and to improve market access for British businesses. Prior to this, Samuel worked as a policy professional in the UK Civil Service across areas including energy policy, tax policy, EU-exit preparations, and infrastructure projects.
Welcome introduction by CAASA
Speakers
Rose Hua
Head of International Department at CAASARose Hua is currently working as Head of International Department at CAASA, in the meantime she is also responsible for international brands cases of Brand protection Centre.
Rose has more than 18 years of working experiences in international trades between China and Europe, and she has been working as startup buiness counselor for Chinese enterprises entering to Europe.
Brand Protection on Pinduoduo
Speakers
Michael Chu
Director of Compliance and Intellectual Property at PinduoduoMichael Chu is the Director of Compliance and Intellectual Property, Pinduoduo. He is responsible for corporate compliance and intellectual property rights.
Before joining Pinduoduo in 2018, he worked in the Hong Kong office of Kirkland & Ellis Law Firm.
Best Practices in Online Monitoring, Innovative Criminal Investigations and Industry Partnership, Alibaba
Speakers
Mick Ryan
Director of IPR Strategic Partnership at Alibaba GroupMick’s team is responsible for supporting rights holders develop effective and innovative strategies to enforce their IPR effectively on Alibaba’s various e-commerce platforms, and cooperating with universities, associations and government departments on special cooperation programs. During his 4+ years at Alibaba, Mick has led special cooperation programs for Chinese and foreign brands, including the Alibaba Anti-Counterfeiting Alliance (AACA). Starting in late 2020, Mick’s team launched “Simp’Ali IPR Cooperation”, which aims to make enforcement as streamlined as possible for SMEs. In 2020, Mick was nominated by fellow IPR industry peers to feature on the WTR 300 list of World’s Leading Corporate Trademark Professionals; and for a second year in 2021.Prior to joining Alibaba, Mick was Director of Business Environment, and Head of IPR, at the China-Britain Business Council (CBBC). Originally from UK, Mick has been in China since 2007.
Top Tips for Online IP Enforcement in China
Speakers
Charles Feng
Senior Partner at TahotaCharles Feng is a reputable IP and cyber law expert, focusing on IP litigation, IP enforcement, trademark and patent portfolio management, as well as cyber law related legal matters. Charles has represented numerous clients from US, Europe and Japan at various levels of courts as well as enforcement agencies in China.
Speakers
Samuel Stone
Intellectual Property Attaché to China at Intellectual Property Office
Samuel is based at the British Embassy in Beijing and lead the UK’s intellectual property attaché team in the country. The UK IPO has posted an attaché team to China since 2011, to enhance engagement on intellectual property rights and provide support to UK businesses operating in the market.
Before joining the Intellectual Property Office, Samuel worked at the Department for International Trade, in the UK, on trade policy and market access in China and Hong Kong. This involved working to identify opportunities for trade and investment cooperation, and to improve market access for British businesses. Prior to this, Samuel worked as a policy professional in the UK Civil Service across areas including energy policy, tax policy, EU-exit preparations, and infrastructure projects.
Rose Hua
Head of International Department at CAASA
Rose Hua is currently working as Head of International Department at CAASA, in the meantime she is also responsible for international brands cases of Brand protection Centre.
Rose has more than 18 years of working experiences in international trades between China and Europe, and she has been working as startup buiness counselor for Chinese enterprises entering to Europe.
Michael Chu
Director of Compliance and Intellectual Property at Pinduoduo
Michael Chu is the Director of Compliance and Intellectual Property, Pinduoduo. He is responsible for corporate compliance and intellectual property rights.
Before joining Pinduoduo in 2018, he worked in the Hong Kong office of Kirkland & Ellis Law Firm.
Mick Ryan
Director of IPR Strategic Partnership at Alibaba Group
Mick’s team is responsible for supporting rights holders develop effective and innovative strategies to enforce their IPR effectively on Alibaba’s various e-commerce platforms, and cooperating with universities, associations and government departments on special cooperation programs. During his 4+ years at Alibaba, Mick has led special cooperation programs for Chinese and foreign brands, including the Alibaba Anti-Counterfeiting Alliance (AACA). Starting in late 2020, Mick’s team launched “Simp’Ali IPR Cooperation”, which aims to make enforcement as streamlined as possible for SMEs. In 2020, Mick was nominated by fellow IPR industry peers to feature on the WTR 300 list of World’s Leading Corporate Trademark Professionals; and for a second year in 2021.Prior to joining Alibaba, Mick was Director of Business Environment, and Head of IPR, at the China-Britain Business Council (CBBC). Originally from UK, Mick has been in China since 2007.
Charles Feng
Senior Partner at Tahota
Charles Feng is a reputable IP and cyber law expert, focusing on IP litigation, IP enforcement, trademark and patent portfolio management, as well as cyber law related legal matters. Charles has represented numerous clients from US, Europe and Japan at various levels of courts as well as enforcement agencies in China.
Sponsors and Partners
Organizer
Intellectual Property Office
The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright.
https://www.gov.uk/government/organisations/intellectual-property-office
Beijing Anti-Infringement and Anti-Counterfeiting Alliance (CAASA)
NGO & NPO, founded in 2015. CAASA's main principle is societal governance on fight against IPR Infringement and counterfeit.
http://en.caasa.org.cn/#/indexCommunity
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