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Why Join Us?

· In 2023, the sportswear, outdoor apparel and footwear continue high growth rate after pandemic in China. The sportswear sales revenue in China reached £44,638 million, with 14.2% year-on-year growth, and the YoY growth rate for outdoor apparel and footwear achieved 20%. China is one of the most important markets for sportswear and outdoor products in the world.

· ISPO is a world-recognised trade show on sports and outdoor products. In 2023, after pandemic it attracted 511 brands exhibiting, with over 40,000 professional visitors joining from 42 countries and districts. Great opportunities to meet local Chinese buyers, distributors and retailers.

· Explore the retail business landscape in Shanghai arranged by local DBT team.

When: 27th June-1st July 2024

Shanghai Overview

Shanghai is the economic, financial, trade and shipping centre of the mainland China, and the largest single city in China. In 2023, Shanghai's GDP reached £524.6bn, Shanghai's total wholesale and retail of consumer goods jumped by 12.6% over the previous year.

Participation Fee: £1200+VAT per brand. This will cover

  • Two passes for ISPO Shanghai show.
  • Exhibition space in UK Pavilion at International Hall of ISPO Shanghai. UK Pavilion is 50 square metres, and size of space per brand to be confirmed.
  • Physical meetings with Chinese leading buyers, distributors, retailers, and e-commerce platforms etc arranged by DBT .
  • Visit Shanghai based retailing stakeholders, eg e-commerce platform, social media, e-commerce operators, and shopping malls etc.
  • Local DBT team to assist for the whole visit.

Note: Cost of flights, hotels and other expenses to be covered by delegates. DBT team will help to coordinate the programme and arrange local transportation.

Spaces are limited, please register your interests as soon as possible.


Shanghai New International Expo Centre
2345 Long Yang Road, Pudong District, Shanghai
Shanghai, China

See route

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