Children’s Camp Education Alliance (CCEA) aims to promote the sustainable development of the pan-camp education industry in China through academic research, talent cultivation, and the establishment of platforms for international exchange and cooperation in the global camp education community. CCEA provides industry research reports for governments, organizations, enterprises, and individuals, and supports the development of Chinese youth by enhancing their competencies and personal growth through camp-based and experiential education.

CCEA is a non-profit organization and one of the earliest institutions in mainland China dedicated to the broader camp education industry. It was jointly initiated and established by 11 youth education organizations: Beijing Sailing Center (BSC), IDEAS Camp Education, Mind Education, Glocal School, UWC Changshu China, Vanke Meisha Outdoor Education, DE Future Training Camp, New Oriental Culture & Tourism, Yitom Camp Education, YMCE Camp —listed here in alphabetical order by their Pinyin names.

Bear Grylls Survival Academy (BGSA) has facilitated survival courses and events across China since 2016. In 2019, BGSA developed a comprehensive tiered curriculum of 120 survival lessons which partners with schools to be delivered as part of their extracurricular activities programme.

Catering to children aged 4-18, BGSA’s Young Survivor program brings classroom education to life by encouraging children to apply what they’ve learned to a range of survival scenarios, building relationships with their peers, learning key survival
skills and techniques, and earning internationally recognized accreditations as a result.

The BGSA curriculum content is endorsed by renowned UK adventurer Bear Grylls and aligns with his published series of survival handbooks. While the handbooks are published in both Mandarin and English, use of the English books further extends learning by encouraging pupils to practice and develop their use and understanding of the English language.

BGSA trains teachers and school facilitators to deliver Young Survivor training, with continued support from the BGSA team as required. This empowers the school to take full ownership of the curriculum as part of their educational offering and to include Young Survivor in any promotional marketing initiatives.

CFG Football Education - Football Programme, established in 2012, is one of the world’s leading youth football training institutions, offering professional and safe training environments for young football enthusiasts across the globe. The program adopts the professional curriculum of the Manchester City Football Academy, integrating Europe’s most advanced football philosophies with scientific training methods and expert coaching from Manchester City Football Academy trainers. Its mission is to strengthen young players’ passion for football while identifying and developing highly promising talent.

Over the past decade, the CFG Football Education - Football Programme has produced multiple professional players who have advanced into top-tier leagues. It also provides local students with opportunities to participate in high‑level overseas tournaments and has built extensive partnerships with universities in Europe and the United States, enabling many local students to experience short‑term academic and cultural exchange programs abroad.

Study Mind is one of the UK’s leading education providers. We offer everything from 1:1 tuition, online courses and alternative provision to our flagship Central London Summer Career Experience Programmes. Our mission is to help students grow with confidence.

We welcome you to join us in Summer 2026 to explore careers in your chosen subject, connect with ambitious students from all over the world, and experience the dynamic city of London.

CL Global Academy is an international education company founded in Cambridge, UK. It operates under the supervision of education quality‑assurance systems recognized by the UK government and is accredited by UCAS and the British Accreditation Council (BAC). CLG specializes in providing international academic programs and services for both students and teachers.

We work closely with the University of Cambridge—particularly King’s College and the Department of Engineering—and collaborate with multiple Cambridge academic departments, the Cambridge Centre for Artificial Intelligence, the Innovation Centre, and the Intelligent Manufacturing Centre. Together, we develop joint research initiatives and deliver tailored academic solutions for Chinese universities and international high schools, including international academic competency development, global academic exchange programs, and professional training for educators.

Since 2009, we have served more than 70 universities and international high schools in China, benefiting over 24,000 students. Our offerings include immersive on‑campus summer school experiences in the UK as well as online research‑based academic programs. CL Global Academy is headquartered in the United States, with operational teams based in the UK and China.

University of Cumbria, founded in 1822, is a long‑established public university in the United Kingdom. Its Institute of Outdoor Education is located at the heart of the Lake District National Park, on the shores of Lake Windermere. The Lake District spans 920 square kilometres, consisting of 70,000 hectares of forests, 214 mountains, and 16 lakes. It offers the best outdoor activity routes in England and is among the most popular tourist destinations in the UK. It is also the birthplace of modern outdoor recreation, modern mountaineering, and modern tourism, home to the Kendal Mountain Festival, and the venue of the traditional Grasmere Sports Games. Each year, the region attracts outdoor enthusiasts from around the world, making it an ideal setting for outdoor sports, outdoor education, and international best‑practice exchanges.

In 1960, the University of Cumbria launched the UK’s first degree program in Outdoor Education. Today, it is regarded as one of the world’s leading universities in the field, offering the widest range of outdoor‑education‑related disciplines globally and recognised as the largest outdoor education institution in Europe.

Undergraduate Programmes:
Outdoor Experiential Learning
Outdoor Education
Outdoor Leadership
Outdoor Adventure & Environmental Studies

Postgraduate Programmes:
Outdoor and Experiential Learning
Bushcraft & Wilderness Skills
Outdoor Health, Well‑being & Therapeutic Practices

Doctoral Programmes:
Determined based on the research expertise and supervision areas of individual faculty members.

CAA Brand Management is a leading brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products. By partnering with best-in-class manufacturers and retailers, CAA Brand Management expands brands beyond their core offerings into new categories, territories, and experiences, maximizing reach and generating meaningful revenue. With more than three decades of operating experience in consumer product partnerships and licensing and offices spanning 20 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands - including but not limited to Paddington Bear and Peter Rabbit for Greater China and other key Asia markets.

CAA Brand Management is the licensing and consumer products division of Creative Artists Agency, a leading brand, entertainment, and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, licensing, and philanthropy.

At WildChina Education, our vision is to redefine what learning looks like by taking education beyond the classroom. Founded in 2000, we are one of Asia’s largest and longest-established experiential learning provider, connecting students to the cultural, natural, and social fabric of China.

WildChina Education is uniquely positioned to deliver programs across the country’s diverse landscapes. We work with international schools and universities around the world, tailoring each program to fit unique learning objectives, school calendars, and budgets. Our team of educators, cultural experts, travel specialists, and logistics professionals designs programs that are educationally rigorous, culturally authentic, and seamlessly executed.

What began in 2000 with WildChina Education has grown into Beyond Classrooms - a dedicated brand launched in 2022 to reimagine what educational travel can be.

With more than 100,000 hours of combined teaching experience, we create educational experiences that spark curiosity, foster connection, and inspire lifelong learning.

Founded in 2014, Summerhill Camp is a member of the International Camping Fellowship (ICF), a council member of the Children’s Camp Education Alliance (CCEA), and a founding member of the China Ice & Snow Sports and Camp Education Committee. It was also recognized by China Travel Service as one of the “Top 10 Most Attractive Study Tour Camps of 2017.”
Summerhill Camp is among the earliest organizations to introduce scouting training and camp education to China. The organization focuses deeply on children and families in the 6–14 age group, and has developed 7 major program series, 27 professional training systems, and more than 100 themed camps. To date, Summerhill has provided camp‑based educational services to over 100,000 children and families, across 46 cities in 12 countries.

Guided by its mission—“Making Every Childhood Remarkable”—Summerhill is dedicated to helping children grow into independent, free, and joyful individuals.
In 2017, Summerhill Camp secured tens of millions RMB in Pre‑A round funding. In 2018, it established the joint venture “Qiying Summerhill” with Inspiring Learning, the largest camp education provider in the UK, to expand international camp operations. In 2019, Summerhill developed and operated the highly popular “Magic Matrix” high‑altitude adventure project at Shanghai North Bund.

In 2020, it partnered with Hundun University Shanghai to launch the Hundun Youth Business Academy. In 2023, it released the “Magnificent China” and “Discover Yourself” program series. In 2025, Summerhill will collaborate with four major domestic ski resorts to launch the Summerhill Ski Academy – Ski Patrol Program.

Embassy Summer is an established international youth education and summer camp brand with over 50 years of global operational experience. We are committed to providing outstanding cross-cultural learning and personal development experiences for students aged 8 to 18, preparing them to thrive in a globally connected world.

Our programmes operate across four continents and seven countries, including the United Kingdom, the United States, Canada and Spain. Based in renowned academic cities and cultural centres such as London, Oxford, Cambridge, New York, Boston, Madrid and Cape Town, many of our camps are hosted on leading school and university campuses. These settings offer students an authentic international environment in which learning extends far beyond the classroom.

At Embassy Summer, we believe that language is fundamentally about communication. Our educational approach integrates classroom learning with real-world contexts, encouraging students to learn through project-based activities, collaboration and cultural engagement. This immersive model supports the systematic development of critical thinking, communication skills and the foundations of future leadership.

To date, Embassy Summer has welcomed students from more than 60 countries, creating a dynamic and inclusive global youth community. Our programmes consistently achieve a 99% satisfaction rate, reflecting our long-standing commitment to educational quality, student wellbeing and meaningful outcomes.

With a strong focus on the Asian market—and China in particular—we are delighted to officially launch our programmes in China this summer. By bringing together decades of international education expertise and proven camp operations, we aim to support Chinese families in preparing the next generation of young people to communicate with confidence, explore the world with curiosity, and build genuine, lasting connections across cultures.

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